Iga Swiatek's On-Court Fashion and Her Hilarious New Ad
Tennis superstar Iga Swiatek, ranked WTA World No. 2, has been making waves both on and off the court. Fresh from her impressive performance at the Australian Open, where she faced off against the eventual champion Elena Rybakina, Swiatek is now making headlines for her unique fashion choices and a hilarious new ad campaign.
But here's where it gets controversial... Swiatek's on-court apparel has become a topic of discussion. During a match, she took matters into her own hands (literally!) and ripped her skirt to improve her mobility. Talk about taking control! This moment of frustration led to a switch to matching shorts for the remainder of the tournament.
The On Advertisement: A Juggling Act
Despite any apparel-related hiccups, Swiatek's partnership with Swiss sportswear brand On is going strong. Today, they unveiled a hilarious new campaign featuring the Polish tennis star. In the ad, Swiatek showcases her juggling skills while answering rapid-fire questions, all while wearing a new pair of On performance tights.
The Instagram caption reads, "Multitasking level: professional athlete 🙂‍↕️ @iga.swiatek Tights by On. Shop now. #DreamOn." It's clear that Swiatek's authenticity and sense of humor make her a valuable asset for On's marketing efforts.
In the ad, Swiatek's quick wit shines as she spells 'jazda' backwards, finishes quotes from the iconic TV show Friends, imagines cat-sitting for Taylor Swift, and even names London as the tennis capital of the world. Talk about a versatile athlete!
The On Partnership: A Match Made in Tennis Heaven
Swiatek's journey with sportswear brands has been an interesting one. She began her career with Nike but later switched to ASICS before finding her perfect fit with On. In March 2023, she became On's first female tennis ambassador, signing a multi-year partnership that covers her head-to-toe needs.
As we enter the second month of 2026, tennis fans have only seen two new kits from Swiatek so far. She proudly represented her country's colors in international play and then debuted a sleek black-and-white kit in Melbourne, consisting of the On Court Tank Edge and Court Skirt Split, both priced at $80 each. Fans can now shop Swiatek's on-court looks and her new tights at On.com.
Swiatek's Upcoming Matches: Doha WTA 1000
Before the Australian Open, Swiatek participated in the United Cup. With a singles record of 7-3 and no titles yet, she's ready to take on her next challenge. Her next tournament will be the Doha WTA 1000 (Qatar TotalEnergies Open), scheduled for February 8-14. Matches will be played on the outdoor hard courts at the Khalifa International Tennis and Squash Complex in Doha.
Stay tuned for more tennis news and updates from Sports Illustrated's Serve On SI. And this is the part most people miss... there's more drama off the court! Jannik Sinner is dealing with some tennis racket drama post-Australian Open, and several WTA stars have withdrawn from the 2026 Qatar TotalEnergies Open. Plus, Carlos Alcaraz has explained his decision to withdraw from the Rotterdam Open, and Coco Gauff's ranking has taken a slide after the 2026 Australian Open. And let's not forget Novak Djokovic's hilarious nicknames for Alcaraz!
What do you think about Swiatek's fashion choices and her new ad? Do you think her partnership with On will continue to thrive? Share your thoughts in the comments below!
